Mossy Oak and their new partners, Doug Niedrich and Warren (Nick) Nichols of GameFaceGear LLC located in Sun Valley, Idaho, are pleased to announce their patent-pending product. QuikCamo is a hat/face concealment system that was referred to by Cabelas' head-wear buyer as the "the next generation of head wear." QC will initially be available in Mossy Oak New Breakup. QC's unique design at first appears to be a normal outdoor cap, but it can also quickly provide UV protection for the neck and ears. When needed, QC can be rotated 180 degrees with one hand and hunters will never need to put down their bows or guns again. QC is fast and easy face concealment. Nichols said, "our product is eye-wear compatible and will not impair your hearing. The high tech, anti-microbial, scent reducing, breathable and moisture wicking fabrics make this product a pleasure to wear." Niedrich said, "QuikCamo is so fast it will make your hat spin and is a red neck's best friend." He also pointed out that many people will appreciate the fact that the mask can be tucked up conveniently under their hat. In addition to the original rear mount model, the QC system will also be available in a front-mount style for turkey, waterfowl, bird-watcher and game observation. Exciting new designs and models with additional Mossy Oak patterns will be introduced in the future.

QuikCamo will be making its retail debut at Sportsman's Warehouse with a rollout date scheduled for December 1, 2007. QuikCamo will be available for purchase on the company's web site at www.quikcamo.com beginning December 1, 2007. For more information please contact GameFaceGear at PO Box 1088, Hailey, Idaho, 83333 or call (208) 720-2088, or email info@quikcamo.com.

Warren Nichols (Nick) was born in Navasota, Texas and moved to a hunter's paradise, Sun Valley, Idaho in 1987. An avid lifetime hunter, Nick produced the alpha model of what was originally called the Happy Hunter Hat. Nick first showed the concept to Doug Niedrich and a few close friends. Then went on to explore a licensing agreement with Will Primos who was the inspiration for the original concept. When the deal with Primos was unable to progress Warren invited Doug Niedrich, a long time friend to help further develop the concept and create a business plan. As a result Niedrich/Nichols Designs was born. Niedrich, an inventor/entrepreneur, immediately saw the possibilities for not only hunters, but anyone desiring to get closer to wildlife, as being potential customers. Niedrich also saw critical, design improvements and visualized a product that could fit into numerous additional markets. As the concept developed and improvements were made, Doug and Nick became co-inventors. Nick recently said that "without Doug this idea would be nowhere." Niedrich is quick to add that "without Nick's original concept, the new and improved products would not exist. I think we've made a pretty good team." Doug and Nick both agree that "with both of our creative juices flowing, this 'next generation of head wear' has tremendous potential to continue its evolution in the world marketplace."